With the average Tennessee real estate agent selling 1.25 houses a year, Benchmark Realty agents are outperforming this statistic with 7.61 houses a year. One of the big reasons for the 600% more homes sold is savvy agents incorporating technology and social medial into the sales process like Benchmark agent Christian Fraser.
Using social media as a channel of communications, Fraser is creating a positive impression of himself with as many possible clients at once. In the past year, he has established a presence on Facebook with a personal page, a business page and pages for each of his listings. So far, the business benefit has been indirect.
“Honestly, I don’t get a lot of traffic on these sites,” he said. “People don’t go looking for houses on Facebook.”
But Fraser has found that having himself, his business and his listings on this most popular social media site can help his name pop up when people are searching the web for real estate information in Middle Tennessee.
“A lot of Facebook pages will pop up in Google searches,” he said. “If someone is looking for properties in a general area, it gives you another chance to come up in their search.”
On both his personal FB page and his business FB page (find it as “Middle TN Real Estate”), Fraser shares a variety of information, including his own market reports, links to articles about real estate and local happenings and pictures of his listings with links.
He decided to create a new Facebook page for each of his listings so that people who get interested in one of them can get more information without leaving the site.
“I find that people who use Facebook tend to like to stay on Facebook,” he said.
On his pages, he also shares little bits of his personality and personal life, like the photo he posted recently of his family playing Jenga at home.
“I’m still working on converting this into leads,” he said, but in the meantime, he believes his Facebook pages are a great way to establish a web presence and help prospective clients get to know him as a credible, successful real estate professional.
Fraser also participates in LinkedIn, the professional networking site. It helps him connect to other agents and brokers as well as professionals whose work is related to real estate, like attorneys and bankers.
As it turns out, LinkedIn connected him to a lead too. He places content on LinkedIn that is similar to his FB content. And his LinkedIn account has a autolink to Twitter.
Fraser is also starting to use Google + in conjunction with his Gmail service to stay connected with people who have communicated with him already by e-mail. Check out his website at www.christianfraser.net.
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