In this line of work, you know it’s important to brand yourself, market your real estate business and keep in touch with your clients.

If you’re neglecting the online portion of modern marketing, though, you might be missing out on a significant amount of business.

Here’s why.

1

Google owns about 65 percent of the search engine market share, while Microsoft and Yahoo combined own just over 30 percent. What does that mean for you? If you have an online presence, it’s a good idea to make sure your website is compliant with Google’s Webmaster Guidelines.

2

As many as 71.33 percent of all Google searches result in an organic click on the first position. That means if your website makes its way to the top spot on a Google search, you’ll get the lion’s share of clicks.

3

Inbound marketing campaigns – those that focus on bringing leads to the business, such as through search engine marketing – have a higher return-on-investment than outbound marketing campaigns do.

4

Online video accounts for 50 percent of all mobile traffic. That includes virtual tours, informational videos about communities, and other Realtor marketing videos.

5

Images, photos and infographics are the best way to optimize your social media posts. More than 90 percent of consumers prefer posts that include pictures.

HOW MUCH ONLINE MARKETING SHOULD REALTORS® DO?

As with all other types of marketing, there’s no “magic number” of blog posts, community pages or social media status updates you need to be successful with your online marketing efforts. What really matters is that you’re committing to a strategy and sticking to it.

Are You a Benchmark Realtor?

At Benchmark Realty, we’re proud to be able to give our agents all the tools they need for success. If you’re not already working with us, it might be the perfect time to set up a confidential meeting to learn about our 100 percent agent commission, how we can help you take control of your real estate career, and so much more.

Join Team Benchmark!

Call us at 615-371-1544 or get in touch with us online. We’ll be happy to answer your questions and discuss your options with Benchmark Realty.

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