Some people believe that virtual tours are a must, and in the digital age, they might be right. Are you using virtual tours as part of your marketing effort for each home you list? If you are, are they actually bringing in buyers?
Effective Virtual Tours Mean More Sales
If you’re skipping out on the fundamentals, which are different now than they were five years ago, you might just be spinning your wheels. At Benchmark Realty, we’re committed to giving you all the tools you need to make your business a success. That said, there are four key ingredients that go into an amazing (and effective) virtual tour:
1. High-Resolution Pictures Say Thousands of Words
Once the home is properly staged, pictures taken with a digital SLR camera can highlight its best features – and those pictures can bring in between $934 and $116,076 more than listings taken with an ordinary camera.
2. Silence is Golden
Piping music throughout your tour is a thing of the past. The first thing people do is click the “Volume” button and shut it off; they might already have their own music playing, they might not like yours or it might even startle them (how many times have you left your computer’s volume all the way up?).
3. All the Right Rooms
You only have a limited amount of time with a virtual tour, so it makes sense to focus on the areas buyers really want to see: the kitchen and the master bathroom. Spending a little more time on those two rooms can help you snag the right buyers more quickly.
4. Branding that Sticks
Sure, they loved your virtual tour. In fact, they loved it so much they shared it all over social media, emailed it to their parents and want to watch it again and again. But without your branding firmly implanted throughout the video and a call-to-action at the end, they may forget where they saw it. Branding your virtual tour is as simple as leaving your logo or name in the lower corner of the screen while it plays.
The call-to-action at the end should remind your viewers that they can see the home in person; consider scrawling across the screen, “To schedule a personal tour of this home, call Jim Agent with Benchmark Realty at 555-1212.”
When you’re giving viewers what they want to see, they’re more likely to work with you than anyone else. If you’re not a Benchmark Realtor® yet, let’s fix that – contact us and we’ll help you take control of your real estate career.
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