Everybody (and their mother) is using Pinterest – they have more than 70 million members, and the number is climbing. Amid the crafty projects you can do with kids and cakes that never turn out like they did in the picture, you’ll find Realtors® generating leads hand-over-fist.

Why? What’s so special about Pinterest for Real Estate Agents?3 ways to use Pinterest to boost real estate sales- Benchmark Realty

Pinterest for Realtors: It’s a Powerhouse

Pinterest is the top channel for iPads, and pins on this miniature social media powerhouse tend to be passed around. Unlike Twitter, pins stay relevant for a long time; they come up in searches for months. So how can you harness some of that energy and channel it into your real estate career?

Establishing Your Position as the Local Expert

One of the most effective ways to use Pinterest for Real Estate Agents is to showcase your knowledge of the area. That means pinning things from local sources, such as restaurants, schools and local attractions. If your town is hosting a big event, pin it. Showing that you’re connected to the pulse of your community goes a long way with Pinterest users, who like to engage and share pins on their own boards.

When you develop a new eBook, write a blog post about the best paint colors to choose when you want to sell your house or get mentioned in the news, add a pin about it. What you’re doing is laying the foundation to sell yourself as the most knowledgeable local expert.

Another perk: when you re-pin someone else’s pin, they receive a notification; many of them will check out your boards to see if you have anything interesting.

Sharing Home Details on Pinterest

We all know how engaging home photos can make a big difference in the price and speed of a sale, so share them on Pinterest. For Real Estate Agents, this can turn into a viral share-fest that gets a home in front of many viewers very quickly.

Boosting Your Search Engine Rankings

Links from Pinterest may help boost your real estate website’s search engine rankings. Google’s latest algorithm update takes social media into account – and the more links to your site are passed around the Internet, the more valuable the search giant thinks they are.

At Benchmark Realty, we believe in giving you all the tools you need to put your career on the right path. If you’re not a Benchmark Agent yet, give us a call or fill out the form below. We’ll help you take control of your career.

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