Cool Springs 615-371-1544 | Hendersonville 615-991-4949 | Midtown 615-432-2919 | Mt. Juliet 615-288-8292 | Murfreesboro 615-809-2323

Benchmark RealtyBenchmark Realty

  • Home
  • Search
    • Advanced Search
    • Map Search
    • Address Search
    • Listing ID Search
    • Search Our Properties
    • My Account
  • Featured
    • Search Our Properties
    • Search by Schools
    • Subdivisions & Neighborhoods
    • Downtown Nashville Condos
  • Explore
    • Brentwood
    • Franklin
    • Gallatin
    • Hendersonville
    • Nashville
    • Mount Juliet
    • Murfreesboro
    • Nolensville
    • Spring Hill
    • Thompsons Station
  • Buy
    • For Homebuyers
    • Mortgage Calculator
    • Preferred Buyers Program
    • Find a Mortgage
    • Free Buyer Reports
    • Free Home Buyers Handbook
    • Home Buyer Checklist
    • Moving Checklist
    • Free e-Books
  • Sell
    • For Sellers
    • Free Home Valuation
    • Marketing Your Home
    • Local Market Reports
    • Free Reports for Sellers
    • Free Home Seller Guide
    • Staging Checklist
    • Staging Your Home
  • Concierge
    • About Benchmark
    • Meet Our Team
    • Our Vision Statement
    • Testimonials
    • Find a Mortgage
    • Relocation Links
    • Schools
  • Blog
  • Careers
    • Benchmark Agent Careers
    • FAQ for Agents
    • Agent Plans
    • Agent Testimonials
    • Agent Blog
    • Back Office
  • Contact

Reaching the Perfect Clients: What You Need to Know About Proactive Marketing

We all know that marketing isn’t what it used to be, but are you being extremely selective about the types of clients you’re directing your marketing efforts toward?

Because marketing has evolved so much over the past few decades, it’s essential that you keep up with the changes. That can include networking, improving your habits, or switching the way you communicate with your clients… but it also includes being proactive and selective about reaching your ideal clientele.

How to Be More Proactive With Your Real Estate Marketing 

It’s one thing to have a website, but it’s another to consistently blog, create and upload new content, and have an active social media presence. However, all that work will be for nothing if you don’t reach the right people.

Do You Know Who Your Ideal Clients Are - Benchmark Realty TN

Knowing Your Ideal Audience and Reaching Out to Them

Ask yourself what types of clients you’d most like to deal with:

  • Where do they live now?
  • How old are they?
  • What types of jobs do they have?
  • How much money do they make?
  • What do they do for fun?

That information can help you narrow your efforts and reach the right people.

Are you primarily interested in selling homes on golf courses? Gated communities? Luxury estates?

Knowing who will see (and pay attention to) your marketing material is the first step in proactively targeting it in the right direction.

According to Joshua Bingaman, founder of HELM Boots, knowing the audience you want to reach is essential to get the business you want.

“We’ve worked hard to develop HELM Boots into a brand that is recognized in Esquire or GQ instead of sale sites like Gilt or Fab,” says Bingaman.

Approximately 66 percent of all companies—and 71 percent of all companies with revenues greater than $10 billion—report the ability to reach the right audiences as the primary value of digital advertising (read: online marketing), according to Forbes.

“Audience targeting is absolutely essential as we design a campaign and think about the audience we are trying to reach,” says Andrew Flanagan, Lenovo’s executive director of digital marketing, social media and analytics. “We look at how to be as efficient and effective as possible using the budgets we have and reaching the audiences where they’re spending their time. So it’s primarily digital media we look at.”

If you’re not reaching the right audience, your marketing dollars aren’t going as far as they should.

Take a few minutes to identify your target audience; then ask yourself why you’re the perfect Realtor for them. Do you have a “unique value proposition” that sets you apart from your competitors? (Chances are you do, because Benchmark Realty is extremely selective about the agents we bring on-board… but what could you do to be even more valuable to your target clients?)

ARE YOU PART OF THE

BENCHMARK TEAM? 

​

If you’re not already part of the Benchmark Realty team, we’d love to have you join us. Please fill out the form below to set up a confidential meeting to learn more about our

agent plans

and

what it’s like to have a career with Benchmark Realty

.



JOIN OUR TEAM!

Join Us

  • About
  • Latest Posts
Phillip Cantrell

Phillip Cantrell

CEO at Benchmark Realty, LLC
Phillip Cantrell is the CEO and Founder of Benchmark Realty, LLC.
Phillip Cantrell

Latest posts by Phillip Cantrell (see all)

  • Why More and More People are Calling Nashville Home - May 17, 2017
  • Top 5 Apps for Smart Real Estate Agents - March 23, 2017
  • How to Promote Your Open House During Cold Weather - January 25, 2017

Posted in: Agent Blog, Blog, Featured Blog Posts, Lead Generation, Selling Real Estate

Leave a Reply Cancel reply

You must be logged in to post a comment.

Post navigation

« Benchmark’s Most Romantic Sale- Ever
Benchmark Earns Inc 5000 Fastest Growing Companies- 2nd Year in a Row »

CALL US NOW

Cool Springs - 112: (615) 371-1544
Cool Springs - 115: (615) 371-1544
Hendersonville: (615) 991-4949
Midtown Nashville: (615) 432-2919
Mt. Juliet: (615) 288-8292
Murfreesboro: (615) 809-2323

Quick Property Search

Advanced Search Map Search

Talk To Us Now!

Have a question? Click here to choose the office closest to you and give us a call today!
Nashville TN homes for sale

What is Your Home Worth

97% more accurate than Zillow & 100% Free!

Find Out Now!

Bond Mortgage, LLC
318 Seaboard Lane
Suite 310
Franklin, TN 37067
615-716-7088

Find a Mortgage

Follow Us

Search this site:

Search for:

Search Categories

  • Agent Blog (558)
  • Agent Education (59)
  • Agent Productivity (76)
  • Agent Profiles (27)
  • Agent Safety (9)
  • Agent Testimonials (14)
  • Around The Home (54)
  • Benchmark Agent Tools (38)
  • Benchmark Awards (17)
  • Benchmark Offices (13)
  • Blog (105)
  • Buying and Selling Tips (27)
  • Consumer Blog (350)
  • Featured Blog Posts (101)
  • Federal Reserve (29)
  • Front Door Friday (1)
  • Home Staging (5)
  • Housing Analysis (128)
  • Lead Generation (45)
  • Listings (31)
  • Marketing (60)
  • Mortgage Guidelines (19)
  • Mortgage Rates (37)
  • Myth vs Reality (2)
  • Networking (11)
  • Open Houses (4)
  • Personal Finance (28)
  • Rankings (11)
  • Real Estate (28)
  • Real Estate Agent Commissions (6)
  • Real Estate Definitions (4)
  • Real Estate Ethics (13)
  • Real Estate Law (2)
  • Real Estate News (16)
  • Real Estate Photos (2)
  • Selling Real Estate (90)
  • Statistics (4)
  • Taxes (3)
  • The Economy (34)
  • TREC Advertising Guidelines (1)
  • Uncategorized (21)
  • Virtual Tours (2)

Search the Archives

Benchmark Offices

Cool Springs - 112 Office

Cool Springs - 115 Office

Hendersonville Office

Midtown Office

Mt. Juliet Office

Murfreesboro Office

Visit the Benchmark Blog

What to Expect in a Luxury Home

How to Use Social Media to Attract Home Buyers

Benchmark Among Top 100 Firms In North America

Trending Home Searches

  • Nashville TN Homes
  • Murfreesboro Homes w/ Pool
  • Nashville Homes under $100k
  • New Homes in Murfreesboro
  • Murfreesboro Condos
  • Nashville Homes $100k-$200k
  • Mt Juliet Lots, Land & Farms
  • Nashville Homes $200k-$300k
  • Foreclosures
  • Short Sales
  • Land in Franklin
  • Condos in Franklin
  • Murfreesboro Homes $100k-$200k
  • Murfreesboro Lots, Land & Farms
  • Murfreesboro Homes under $100k
  • Nolensville Homes $300k-$400k
  • Nashville Homes $300k-$400k
  • Franklin Homes $200k-$300k
  • Hendersonville Homes $200k-$300k
  • Spring Hill Lots, Land & Farms
Benchmark Realty
© 2018 · Benchmark Realty LLC · Sitemap · IDX XML Sitemap · IDX Sitemap · Real Estate Websites · Benchmark Realty LLC is an Equal Opportunity Employer and supports the Fair Housing Act. · Cool Springs #112 License #263198 · Cool Springs #115 License #259153 · Hendersonville License #263567 · Midtown License #262297 · Mt. Juliet License #263340 · Murfreesboro License #261865