Some Realtors® have amazing luck at open houses.
But is it really luck, or do they know something you don’t?
How to Make the Most of Your Open Houses
Many sellers expect you to hold an open house, and for good reason. Up to 45 percent of people use open houses to gain information during their home searches, according to NAR.
Of course, more people are using the Internet to begin their home searches – but the fact remains that open houses are still a good tool for agents. It’s how you use open houses that matters.
Making your open houses more successful includes a number of steps, and one of the first is actually getting people to show up. By promoting the open house on the Internet (on your own website, social media accounts and blog, as well as right in the real estate listing) long before the actual date, you’ll be able to maximize attendance.
On Site at the OPEN HOUSE
Naturally, you need eye-catching, attention-grabbing signage. Some people set up between 20 and 40 signs for each open house. Others distribute flyers to the entire subdivision (and beyond) announcing the open house.
Once you have guests in your open house, make it valuable by offering them your assistance. Some Realtors create maps that include all the other open houses in the area, even if they’re not listed by the same company. Others provide lists of local foreclosures, snapshots of recent market activity or other valuable information; what you provide is up to you, because you know your target market and what they’re looking for.
Not all Realtors will agree that open houses are valuable, and that’s true; they don’t work well for some properties or for some agents. However, if you know how to maximize the contacts you make during open houses and you use them as part of a larger toolkit, an open house can be an excellent resource for any Realtor who wants to hold one.
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