Infographics are amazing tools, but can they help your real estate business?
Maybe. If you have good data to share and you know where to look to create your own infographics, you could be sitting on a goldmine.
What’s an Infographic?
An infographic is the visual representation of valuable data. They’re incredibly popular, shareable and successful, and if you use them right, you can convey everything your potential clients want to know in an easy format that they’ll actually share.
Why Infographics Work
About 50 percent of our brains are wired for visual processing, and we can process symbols in 150 milliseconds. In another 100 milliseconds, we’ve already attached meaning to what we’ve seen—and that explains why infographics are so easy for us to process.
Color visuals increase people’s willingness to read by as much as 80 percent, which means your potential clients will actually receive the information you’re conveying. It’s even been noted that people who see illustrations with data process it up to 323 percent better than those who don’t have illustrations.
Finally, people remember up to 80 percent of what they see and do… but only 20 percent of what they read.
That’s why we’re going to stop telling you about why infographics work and show you how to make your own.
Are You a Benchmark Agent Yet?
While we aren’t planning a huge infographic workshop, but we do have monthly Mastermind Meetings that our agents love. Attendance is not mandatory, but we chat with a full house every time.
Let’s talk about your future with Benchmark Realty. Call us at 615-371-1544 or fill out the form below. We’ll set up a confidential meeting so you can learn everything you need to know.
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