The National Association of Realtors’® President Gary Thomas said, “Homeownership matters to Americans, who consistently realize the many benefits it provides to communities, families and the nation’s economy.” Of course, as Realtors, we already know that—but are we doing enough to help those families get the support they deserve?
Supporting Potential Homebuyers
At Benchmark Realty, we give you the tools and the freedom you need to provide phenomenal client service. Our agents have told us time and again that they’re able to be more effective because we understand their needs.
So what are these busy Realtors doing to help people find, and ultimately purchase, the perfect home?
The 3 Cs for Successfully Supportive Realtors
Realtors with the best track records follow the 3 Cs: Communication, Clarity and Commitment.
Communication: As Realtors, we know that communicating with our clients is a must. We need to understand what they’re looking for, what will make them happiest and what really makes them tick. Part of stellar client service also includes communicating that we do understand those things and showing them (not just telling them) that we can help them. This also includes helping clients through mediums they’re most comfortable with, whether it’s text messaging, emailing, phone chats or face-to-face contact.
Clarity: Both buyers and sellers (and Realtors, for that matter) have suffered because of miscommunication between parties. Making sure your clients understand every part of the process is essential. When you’re absolutely certain what your clients want and need, and they’re confident in your ability to deliver, you’re providing them a service that’s much more valuable than the purchase or sale of a home. You’re establishing a trusting relationship—and in today’s marketplace, those are few and far between.
Commitment: It’s Real Estate 101—you don’t give up on your clients. Naturally, some clients present more challenges than others, but that’s not what we’re talking about. We’re talking about long-term commitment. Once you’ve helped your clients purchase or sell, you don’t hit the road; you keep in touch. Social media has made this more possible than ever, but don’t overlook the simple things our forefathers in real estate did: holiday cards, personal notes and the occasional phone call.
Benchmark Realty Supports Realtors so Realtors Can Support Clients
We’re committed to your success. We answer your questions, provide you with the freedom you need to get the job done and give you the tools you need to take care of your clients. Got questions about becoming a Benchmark real estate agent? We’d love to hear from you. Please fill out the form below.
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